ISPO Brand New Awards

FOR IMMEDIATE RELEASE

BrandNew Award Finalist Participates in ISPO BrandNew Village

(ISPO BrandNew Village, Munich, Germany – February 7, 2010) — This week, music and sports collide in a wireless world when the i360 line of music-infused headwear makes its debut at the ISPO, International Trade Fair For Sports Equipment and Fashion.

Created by Sacramento-based Soundescapes, the i360 line of headbands and beanies are infused with wireless musical capabilities – just add an iPod or mp3 player. The fashionable and musically functional headwear eliminates messy wires and bulky headphones while also delivering top-notch sound. The headwear uses a patented technology that includes a washable 3-jack wiring assembly
and internal pockets allowing listeners to connect their iPod to custom i360 speakers, all hidden from view.

The i360 line of music-infused headwear was founded by entrepreneur Aaron Phillips, who experienced the frustrations of dropping his iPod or getting tangled up in wires while enjoying music in an active lifestyle including running, snowboarding, and skateboarding. Phillips transformed his company Soundescapes into a corporation, sourced a manufacturer, filed a patent and began developing the brand i360 Music Infused Apparel.

The i360 line of music-infused headwear is available for purchase at specialty sporting goods retailers as well as online at www.ithreesixty.eu in the US, Canada, and Europe. Prices range from 49.90€ to 59.90€ (iPod not included).

About i360
In 2009, Sacramento, California- based Soundescapes, Inc. partnered with Europe based, Street Innvoations, Ltd. to debute its i360 line of music-infused headwear designed for people to enjoy their favorite music while doing their favorite activities. i360 headbands and now beanies are being sold online and throughout retailers in Europe and the United States. Street Innovations, Ltd. works in
partnership with Street United who’s goal is to create unparallel services in street sports, music, and media to inspire young people to lead active healthy lives.

More information about Soundescapes, and the i360 product line can be found at www.ithreesixty.eu. Information on Streets United can found at www.streetsutd.com/.

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Media Contact:
Europe – Daniel Wood, +44.0.7546.259367, dan@ithreesixty.eu
US & Canada – Sean Rivers, sean@ithreesixty.com