Music Infused Apparel by I/THREE/SIXTY

(Sacramento, CA) August 2009 – Music is a common thread that connects people through nearly every experience – across cultures, across borders and even across generations. Now music has found a way to bind people whose lives have been touched by breast cancer. Scientific research has recently confirmed that women undergoing breast cancer treatments have known for years – that music calms the soul and relaxes the body, lessening the negative impact of harsh cancer treatments.

SoundEscapes, the Creators of i360 music-infused headwear, heard this loud and clear and recently have focused their energies toward the development of custom headwear line – the i360 “AWARE” Beanie and Hat Beanie– that helps sooth the souls of those undergoing chemotherapy and allows others to support the efforts to find a cure when they purchase a product from the “AWARE” line. Proceeds from purchases will benefit the Breast Cancer Research Foundation (BCRF), a non-profit organization dedicated to the fight against breast cancer. The BCRF is the only breast cancer organization to appear on the American Institute of Philanthropy’s “Top Rated Charities” list.
The i360 Breast Cancer Beanie is a cozy cap that fits comfortably and showing support for those in need. Yet the true inspiration behind the beanie is its ingenious placement of headphones within the cap, eliminating messy wires and bulky headphones while also delivering top-notch sound.

Music emanates from the fashion headwear using a patented i360 technology that includes a washable 3-jack wiring assembly and internal pockets allowing you to connect your iPod and custom i360 speakers, all hidden from view.

The i360 line of music-infused headwear was founded by entrepreneur Aaron Phillips, who experienced the frustrations of dropping his iPod or getting tangled up in wires while doing strenuous activity such as running, snowboarding, and skateboarding. Within months Phillips transformed his company Soundescapes into a corporation, sourced a manufacture, filed a patent and began developing the brand i360 Music Infused Apparel.

Wanting to find a way to share his success with others, Phillips decided to use all of the pink products in his new line of beanies and hat beanies as part of a campaign to support the Breast Cancer Research Foundation and help support breast cancer awareness. “Listening to music is a positive experience, and we wanted to share that experience with those who needed our encouragement,” said Aaron Phillips, inventor of the i360 music infused headwear line. “Breast cancer is so prevalent among women and men today; I wanted to find a way to help raise money for a cure but also to ease their pain.” Every pink beanie and hat beanie has a tag featuring a pink ribbon and the word “AWARE” .

“www.bcrfcure.org”